Auto Credit Express Blog
February 21, 2008
How do you follow up your special finance customers?
Most dealerships have a follow up system for all their customers, but the special finance customer has special needs…
The same, but different
Here at Auto Credit Express, we realize that everyone knows that you should treat all your customers the same way. From the meet and greet to the delivery and, especially, after the sale. You do this so that they will come back and buy another car from you. It is a fact that it’s much less expensive to sell a car to a current customer than a fresh up.
Special finance customers, in particular, are a source for your most loyal customers. Not only did you sell them a reliable new or used car, you “got them doneâ€, so to speak. If you weren’t their first stop in the search for a car and they were turned down elsewhere, you are even more of a hero to them.
The differences don’t end there. In most cases, both you and the customer have a motivation to get them out of their current finance contract as soon as it is feasible. For the customer, it means a lower interest rate and, possibly, a step up in the marketplace if they have paid everything on time. For you, it means another sale and another step in the customer’s commitment to your dealership.
How do you do this?
With conventional CRM software, you can’t differentiate between regular and subprime customers. The tickler file is set up to remind them of oil changes, maintenance intervals and the occasional lease specials.
LotProOnline, however, allows you to set up a future contact, at any time during the sales process, to let you know when to first contact the customer to begin discussing this scenario. Once that contact has been made, it will allow you to set up another contact, and so on. Because it is done in the LotProOnline program, you know it is a special finance contact. You can also add additional notes inside the reminder (deal information is already stored in LotProOnline).
Let us show you how it’s done
Now is the time to make your special finance department more efficient and more profitable. LotProOnline is the finest subprime software on the planet. There are over 500 dealers in the United States that use it every day. What do they know that you don’t? To find out, contact us at 888.535.2277 or by using our quick contact form.
