Auto Credit Express Blog
March 4, 2008
Why You Need Auto Credit Express Subprime Leads – Reason #1
In today’s business climate, quality internet leads are, increasingly, a must-have for those dealers looking to increase their business and decrease their customer acquisition costs…
Reason #1 – We are upfront with the customer
While many web sites go out of their way to promise the customer “instant approval†and “99% application approvalâ€, our site makes no such promises. We explain the loan process as well as the involvement of our affiliated dealers. The Better Business Bureau seal is on our home page, while our toll free number is listed at the bottom of every web page on our site. Applicants are encouraged to call this number if they have any questions that our web site can’t answer for them.
By educating the applicant and furnishing them with the tools to compute their debt to income as well as listing minimum loan requirements, the lead that you get is educated about the subprime loan process. The result is a customer that is not only qualified, but one that is also prepared for the secondary finance process, making it easier for you to close the deal and deliver the car.
The Bottom Line
By filtering out the customers who don’t qualify and educating the ones that do, you are getting a higher quality lead – a customer that understands the finance process and is ready to go forward and purchase a car. For more information on the best qualified subprime leads on the planet, contact us at 888.535.2277 or by using our quick contact form.
