Auto Credit Express Blog
March 13, 2008
Special Finance Managers: How will your customers find you?
Here at Auto Credit Express, it’s sometimes the little things – the attention to detail – that can make the difference between a smooth sales transaction and the other kind…
A lesson in geography
This may seem like an odd title to an article on special finance, but let’s take a look at what makes one special finance department better than another. In most cases, the more efficient a subprime department is, the better the customer experience. Since the little things sometimes make the most difference, let’s explore one of those “little†things.
How many times in a typical day do you give directions to your dealership? It used to be that most of your traffic came from floor ups. Your customers knew how to get to your dealership because they were already there. Then a few years ago, the internet stepped into the picture and things have never been the same. People stopped driving to your dealership and began surfing there. Even if your web site had a map, it was usually too small to be useful.
Now you get leads from your web site as well as from lead providers such as Auto Credit Express. When you call these leads to get them into the dealership, one of the things they will need to know is how to get there.
LotProOnline can do that
With LotProOnline’s lead center or F&I suite, the leads are fed directly into the program. When you open up the lead and go to the “Lead Residence Information†section, you will see two clickable lines just below the address column. One line states “Display Address on Mapâ€, while the other line states “Get Driving Directionsâ€.
Clicking on either one of these lines will take you to LotProOnline’s “Portal†tab. Once there, Google Maps will open up and will either display the address on a map or display driving directions – from the customer’s house to your dealership! You can print this information and it can also be emailed. This means that while you are on the phone with a customer, you can instantly give them accurate driving directions. You can also email these directions to them so that they can print it out at their office or home to bring with them so they won’t get lost. If that isn’t customer service, I don’t know what is!
LotProOnline is designed by car people for car people.
At Auto Credit Express, we know what it’s like to be in the car business. We do it every day. We know the small steps that it takes to get the job done right. In fact, over 500 dealers use our LotProOnline software every day. Find out what they know that you don’t. Contact us at 888.535.2277 or by using our quick contact form.
