Auto Credit Express Blog
May 2, 2008
How LotProOnline can manage all your leads
Imagine a software program that can not only track a lead, but bring together leads from all your different lead providers.
What is the biggest issue you have with leads?
While many finance managers- both in the F&I department and Special Finance department - may say it’s lead quality, those of us here at Auto Credit Express who have experience in internet leads feel the real answer is lead management. Why do we say this? It’s not because we are a lead provider, it’s because, as a lead provider, we see the difference in the percent of leads delivered between dealers. The fact is, the sales process makes a bigger difference in closing ratios, rather than the quality of the leads, themselves.
The difference between good dealers and great dealers
When it comes to internet leads, the difference between successful dealers and those dealers that are struggling is not the quality of the leads, but the business practices in place in the finance department. More specifically, it’s important that the internet lead be treated like a walk-in lead: it must be responded to immediately. If someone walks through the front door of your store, you don’t ignore that person. You walk up to them and do the meet and greet. But how can you possibly respond to, and follow up on, your internet leads - especially if you have multiple lead sources?
LotProOnline software is the answer
Both the lead center, as well as the F&I suite version of LotProOnline can deliver leads from Auto Credit Express as well as two dozen other national lead vendors. Imagine receiving leads from all your lead providers in real time to a single software program that enables you to view the important data on a single line.
Once the leads appear in LotProOnline, you can respond by email either individually or in bulk using one of 40 email templates or using a custom template that you can create yourself. Lead status can also be changed either individually or in bulk, while the lead source as well as lead provider can be viewed simply by scrolling over the question mark icon in the “actions” column.
In addition to being able to customize email templates, you can also customize lead statuses, lead sources and lead assignment types to match your sales process.
Find out for yourself the many other advantages of LotProOnline
Now, more than ever, you need a software product that will make your lead management more efficient and more effective. For more information on the best subprime software on the planet, contact us at 888.535.2277 or by using our quick contact form.
