Auto Credit Express Blog
September 29, 2008
You Need Our Subprime Auto Leads
If your closing ratios on your subprime auto sales leads are not what they should be, it could be because the customers think they are going to win a prize or they have already been contacted by a dealer.
Why?
You need good leads to build your special finance department. The problem is, the world of internet leads is a crazy business, no doubt about it. To make matters worse, good subprime auto leads are even harder to find. There are, literally, hundreds of companies out there vying for your business. Many of these lead providers make it a practice to sell their leads more than one time to more than one dealer. So how do you, as a car dealer, differentiate between the “good” lead providers and the “less than good” (I’m trying to be diplomatic) lead providers?
It all starts with our web portal
Here at Auto Credit Express, our people have been in the special finance business since 1992. If your leads haven’t been working for you, it could be because you’re using the wrong lead company that’s generating leads the wrong way. What is the wrong way? The wrong way could be a lead that is generated using deceptive tactics. These tactics include everything from guaranteeing a loan to deceiving the applicant into thinking they are entering a contest. Not only are these buyers not motivated, but many of them are expecting a call letting them know what kind of prize they’ve won. A call from a car dealer may be the last thing on their minds when they answer the phone – not exactly the warm call your finance department was expecting to make.
Our experience at Auto Credit Express has led us to believe that the best way to attract qualified customers is to be up front about the realities of the special finance process. Our web site covers the entire sales process, stressing the involvement of the local dealer that specializes in bad credit car loans. Our portal also includes a resource center and a pre-qualification list that includes, among other things, income, debt, and residence requirements.
Why our leads are better
We use the national search engines of Google, Yahoo and MSN to drive customers to our site. Once they find us (and, quite frankly, it’s pretty hard not to), we are upfront about what we can and cannot do for them – setting the right expectations from the beginning. We don’t entice visitors with the promise of prizes or unrealistic offers.
The better the application, the better the lead
Many lead sites give you an incomplete look at the customer by furnishing only a minimal amount of information on the application. Our credit application contains 42 fields. This may sound like a lot, but it means saving you time at your dealership and eliminating guesswork. It also means that our customers spend more time filling out the application which, to us, means that they’re serious about buying a car. And don’t worry about entering all that information when you get it. Our proprietary subprime auto software, LotProOnline, will display all the lead information and allow you to track your customers through the entire sales process.
What are you waiting for?
Don’t spend another minute sifting through bad leads from providers that use email and bogus offers to attract their customers. Here at Auto Credit Express, we have in excess of 340 dealers throughout the United States who use our leads to bring in quality customers every day. Want to find out what they know that you don’t? Then contact us at 888.535.2277 or by using our quick contact form.
