BLOG FOR SPECIAL FINANCE CAR DEALERS
NIADA Convention & Expo Las Vegas
Auto Credit Express will be attending the NIADA - National Independent Automobile Dealers Association Convention & Expo at Caesars Palace in Las Vegas from June 14 through June 17.
After having a successful trip to Vegas less than a month ago for the NABD - National Alliance of Buy Here, Pay Here Dealers Conference we will be returning as a sponsor of the NIADA Convention & Expo
Around 18 months ago we launched out special finance leads program for buy here pay here and independent car dealers; today we have more than 100 independent auto dealerships that subscribe to the program.
One of the primary reasons the program has been successful with independent car dealers is their ability to help people get bad credit car loans to buy a car. Additionally, independent car lots typically have a more affordable used car inventory from which people with bad credit choose. More choices for the consumer translate into more car sales.
Another reason independent used car dealers have great success with our special finance lead program is that many offer in-house financing and are able to offer alternatives to traditional bad credit car loans through national auto finance companies.
More information on the show is available on the NIADA website, or you can download the Expo Brochure, we hope to see you there.
June 25th, 2010 at 2:20 pm
Just wanted to pass along some of my experience from the dealer perspective of actually selling cars. I use intuition while on the phone with the sub-prime customer and through extensive experience know in which direction to take at the fork in the road during customer interactions. Ad and lead sourcing helps me make this simple by identifying credit issues early.
I stay on point when speaking with a special finance customer because it is vital to recognize that these potential buyers are likely filling out multiple credit applications.
Once I have uncovered that someone has sub-prime credit, I use a variety of communication skills and persuasion techniques to build rapport and let the customer know that I am the right dealer to do business with. I validate the fact that the customer is looking at the big picture and understands how important having a good credit score is. Additionally, I let special finance customers know that buying a car from me and keeping up-to-date on payments can help improve their credit. I Make the customer feel good about what they’re doing, and above all, I am sincere.
Great article and hope this adds a little to the discussion. Thanks
Glynn
June 26th, 2010 at 1:01 am
Great site here. Many websites like yours cover subjects that just aren’t covered by magazines. I don’t know how we got by 12 years ago with just print media.
July 4th, 2010 at 5:19 am
Great info! I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.