BLOG FOR SPECIAL FINANCE CAR DEALERS
Subprime Auto Sale on the Rise.
According to a new report from Experian Automotive, and as reported by ABC news, Subprime auto loans are one the rise. This is not news to us at Auto Credit Express; we’ve been preaching this to car dealers for a long time.
Many car dealers that cater only to the upper credit echelon of the car buying public have seen their market share decrease, especially their used car market share, whereas many car lots that have subprime auto lenders in place have seen their market share increase. (Read More…)
Comments (0)Do you treat your leads like personal referrals?
Since being in the automotive business for over 19 years it seems to me that what separated the successful car dealers from the weak ones was the attitude on how customers were viewed. A lead, a quote, a prospect, an “up” it continues to amaze me that these customers who are looking to buy a car are not referred to as people. The perception is that customers in the market are just pages on a fax or words on the computer screen.
That customer who has spent the time and energy to fill out an online auto loan application, request more information on a new car quote or just generally interested in buying a used car, are not treated like customers at all…they are treated as just a lead. “Maybe I’ll get to it maybe I won’t”, “I sent an email what else do you want me to do”, “I don’t have time to make all those calls, I’m too busy”. Do these statements sound familiar? For your sake I hope this is not what you hear at your dealer, but I do hear this quite often. (Read More…)
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