BLOG FOR SPECIAL FINANCE CAR DEALERS
Special Finance Lead Providers
Last time I checked there were at least 20 companies that sell special finance leads to car dealers. Most of these companies claim to be the originator of these leads. The fact is that the majority of these special finance lead companies are merely middle men. They purchase leads from online marketers and resell them to automobile dealers. (Read More…)
Comments (0)Subprime Auto Sales 3.0.1
Starting March 8, 2010 we will begin testing a new concept in pre-approved subprime auto sales leads in the Metro Detroit area. Basically, the way the program works is that when consumers apply on our websites we will submit their application directly to lenders for an approval. (Read More…)
Comments (0)2010 NADA Convention and Expo
The NADA Convention and Expo in Orlando as expected, was a spectacular show. Hopefully the car dealerships and sales managers that attended will begin to implement some of the great ideas they picked up at the conference. (Read More…)
Comments (0)Best Practices for Auto Finance Trigger Leads
When a person applies for an automobile loan their information is for sale, as a lead, the next day. Since applying with an automotive finance company triggered the event, these leads are known as auto finance trigger leads. Trigger leads are typically sold by credit score range and attributes of the credit report, such as no repossessions in the last year and no open bankruptcies. (Read More…)
Comments (5)Which Lead Program is Best Suited for Your Store?
We offer two auto finance lead programs, the Auto Credit Express® Premier Lead Service and the AutoNet Financial No Sale No Fee Lead program. With the Premier Lead Service, car dealers pay per Lead and with the No Sale No Fee program, stores pay when they sell a car. (Read More…)
Comments (0)Advertising Budgets for Special Finance
How much should a car dealership spend on attracting the sub prime customer; 5,000 dollars per month? How about 250 or 500 dollars per sale? I’ve heard these numbers thrown around quite a bit and neither makes sense to me.
(Read More…)
Long Term Success in Subprime Car Sales
Over the last year and a half we have heard allot of car dealers say that their sub prime sales are declining. Dealers are halting special finance advertising programs because they can no longer get tough deals bought, or they don’t have vehicles available to fit lender calls. In addition, big finance companies like Triad and Household have gotten out of the auto finance business while at the same time captive finance companies have tightened their belts. (Read More…)
Comments (2)Latest Report Shows Increase in Online Car Shopping Activity
A new report from Chicago based Cars dot Com shows an increase in online car shopping activity in the New Year. (Read More…)
Comments (0)Latest Report from JD Power Ranks Customer Retention
Retaining your current customers is much less expensive for dealers than finding new ones and the latest survey from JD Powers shows that Honda dealers do it better than any other brand. (Read More…)
Comments (1)Deloitte Consumer Spending Index Improves in December Mainly due to fall in Energy Prices
The latest report from Deloitte Research shows that consumer purchasing power is increasing but retailers need to give consumers a reason to spend. (Read More…)
Comments (0)