BLOG FOR SPECIAL FINANCE CAR DEALERS
Subprime Auto Sales 3.0.1
Starting March 8, 2010 we will begin testing a new concept in pre-approved subprime auto sales leads in the Metro Detroit area. Basically, the way the program works is that when consumers apply on our websites we will submit their application directly to lenders for an approval. (Read More…)
Comments (0)Best Practices for Auto Finance Trigger Leads
When a person applies for an automobile loan their information is for sale, as a lead, the next day. Since applying with an automotive finance company triggered the event, these leads are known as auto finance trigger leads. Trigger leads are typically sold by credit score range and attributes of the credit report, such as no repossessions in the last year and no open bankruptcies. (Read More…)
Comments (0)Which Lead Program is Best Suited for Your Store?
We offer two auto finance lead programs, the Auto Credit Express® Premier Lead Service and the AutoNet Financial No Sale No Fee Lead program. With the Premier Lead Service, car dealers pay per Lead and with the No Sale No Fee program, stores pay when they sell a car. (Read More…)
Comments (0)NADA Expo In Orlando Should be a Great Show
We’re just about a week away from the 2010 NADA expo in Orlando. This year I’m looking forward to a great show. Last years show was ill attended by both car dealers and vendors. In fact, for the first time since we started exhibiting back in 2004, scores of exhibitors that just through in the towel and did not show up. The booth space they rented looked like a death scene from CSI, outlined with tape, but the physical evidence of their existence had been removed. (Read More…)
Comments (0)Best Practices for Working Special Finance Leads
Since 2001 thousands of car dealers have used our special finance leads to sell more cars to people with credit problem. A handful of the original stores that signed up with us back then are still on today while many other stores have stuck with the program for many years. On the other hand, several stores have signed up for our lead program and cancel after just one month. (Read More…)
Comments (0)Increase your Lead Contact Ratio
In the last post I discussed what drives people to the Internet and the differences between traditional internet leads and subprime leads. Now I would like to write about what to do when we make initial contact with an internet lead, sounds simple enough, but even if utilize an automotive call center, you’re likely to make contact with fewer that 80 percent of the internet leads you receive. (Read More…)
Comments (0)The Differences Between New, Used, and Special Finance Leads
With all the traditional forms of advertising inundating consumers why do many choose to go online? In general, people go online because they feel it will broaden their choices, save them time and money, and reduce conflict. This is the reason that sites like Amazon.com and Ebay have become so popular. Let’s say for example you wanted to buy, an 8 by 5 foot red, yellow and orange, rug. (Read More…)
Comments (0)The Pros and Cons of Auto Trigger Leads
If you are considering buying trigger leads for your store you should consider both the advantages and the disadvantages. (Read More…)
Comments (6)Latest Report Shows Increase in Online Car Shopping Activity
A new report from Chicago based Cars dot Com shows an increase in online car shopping activity in the New Year. (Read More…)
Comments (0)Auto Credit Express Subprime Web Seminar Update
If you missed the Auto Credit Express subprime web seminar in December featuring ACE President Rich LaLonde and Special Finance Magazine editor Tariq Kamal you can still learn how your dealership can build a thriving subprime department. (Read More…)
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