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Articles

Below are some useful articles covering a wide range of topics relating to improving your overall automotive sales. Some of these topics include special finance, internet leads and online advertising.

Marketing & Sales

Title / Published
Put it in Neon Lights and Watch Your Sales Heat Up! by Jack Lintol Published in the Special Finance Insider : February Issue 2008.
Nine Steps to Optimize Google Adwords by Dave LaLonde Published in World of Special Finance Magazine : June Issue 2007.
CPC Advertising - It Just Doesn't Get any Better by Dave LaLonde Published in World of Special Finance Magazine : May Issue 2007.
Get serious. Take charge of your top sales person. by Dave LaLonde Published in World of Special Finance Magazine : March Issue 2007.
If it Ain't Broke, Don't Fix it by Dave LaLonde Published in World of Special Finance Magazine : February Issue 2007.
Search Engine Marketing Tools by Dave LaLonde Published in World of Special Finance Magazine : January Issue 2007.
Sell More Cars with Fewer Leads by Dave LaLonde Published in World of Special Finance Magazine : December Issue 2006.
First Impressions... by Dave LaLonde Published in World of Special Finance Magazine : November Issue 2006.
Guess Who's Coming to Dinner by Dave LaLonde Published in World of Special Finance Magazine : October Issue 2006.
Winning at the Polls by Dave LaLonde Published in World of Special Finance Magazine : September Issue 2006.
Minimizing Risk When Utilizing Third Party Lead Sources by Dave LaLonde Published in World of Special Finance Magazine : August Issue 2006.
SEO Basic Techniques by Dave LaLonde Published in World of Special Finance Magazine : July Issue 2006.
Help Search Engines Recognize Your Target Keywords by Dave LaLonde Published in World of Special Finance Magazine : June Issue 2006.
Designing a Search Friendly Website by Dave LaLonde Published in World of Special Finance Magazine : May Issue 2006.
Generating or Purchasing Quality Leads by Dave LaLonde Published in World of Special Finance Magazine : April Issue 2006.
Using Affiliate Programs to Supplement your Ad Budget and Generate More Internet Leads by Dave LaLonde Published in World of Special Finance Magazine : March Issue 2006.
Maximizing Online Advertising Campaigns by Dave LaLonde Published in World of Special Finance Magazine : February Issue 2006
Optimizing Online Conversion and Traffic by Dave LaLonde Published in World of Special Finance Magazine : January Issue 2006