Fresh bankruptcy leads are the most sought after sub-prime customers. Most stores that do direct BK mailers typically use the shotgun approach and drop between 5,000 and 10,000 pieces targeting bankruptcies filed up to a year ago.
Your mail is typically dropped from a post office in another state or the letters are drop-shipped to a local post office. By the time the mail gets there it's too late for most of the prospects, as they have already been pounded with BK auto finance offers from your competitors.
With a Bankruptcy Drip Campaign, you mail only new Chapter 7 and 13 bankruptcy applicants days after they file, or at any interval you choose such as 30, 60, or 90 days. The letters are sent directly from your store and typically reach the prospects in one day.
Dealers that use our Bankruptcy Direct Mail Marketing System and recommended Drip Campaign typically see better results on 1,000 pieces than dealers using the shot gun approach see on 10,000 pieces.
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Auburn Hills, MI 48326
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