Subprime Automotive Information Center

Two recent studies from J.D. Power looked at how important brand loyalty is, and which automakers are producing vehicles that appeal most to consumers. Dealerships can use the insights from these studies to better drive sales.

If your store is feeling the strain of record dealership employee turnover, we have some good news. There are millions of Generation Z members entering the workforce, and they're showing more than a passing interest in dealership jobs, according to a recent study.

Dealerships may be missing out on an opportunity that could really help their bottom line: the profits realized from trade-in vehicles. A recent study indicates that dealers spend less per unit on trade-ins than cars purchased at auction. Tapping into trade-ins as a top source of profit can be a way for your dealership to take advantage.

A recent report focused on how car dealerships handle inbound calls to identify conversation and behavior tips salespeople can use to be more effective. These phone call dos and don'ts can help your store optimize phone traffic in order to better drive visits and sales.

A recent report shows that used cars on dealer lots are newer, more feature-packed, more diverse in terms of body style, and have fewer miles. We want to help dealerships sell more of these high-quality used vehicles with our award-winning used car sales leads.

When it comes to digital retailing in the automotive industry, there's a definite disconnect between what buyers want and what dealerships offer. According to a new survey, one thing dealers aren't offering that many buyers want is a completely digital car buying experience.

It's getting to be common among industry professionals and marketing specialists to tell you that you've got to get with the times and start selling over social media. These practices are well and good, but do you know how to accomplish these goals? We've got some tips your dealership can use to get its feet wet before taking the plunge into digital retail.

With the industry still focused on rising new car prices, one trend that has emerged is that borrowers with the best credit are turning to used vehicles for their affordability. Experian's latest quarterly report found that certain trends, such as rising prices of new cars leading to an increase in used vehicle sales, haven't shown signs of slowing down.

The automotive industry is seeing slowing new car sales, a widening gap between new and used vehicle payments, and tightening dealer margins. Dealerships can embrace relationships with credit unions, both as a source of financing and in other unique ways, to boost profitability amid these changes.

Millennials have turned just about every perception of their generation on its head, including the insight that they have no interest in buying vehicles. Not only are Millennials about to become the largest demographic group in 2019, they're gaining in automotive market share, according to Experian.