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Pied Piper recently ranked each automotive brand by how their dealerships treat car shoppers. Pied Piper found that the best performing dealerships have a sales process in place that salespeople stick to each and every time.

In June, dealerships across the country closed out the first half of 2018 on a high note by delivering a strong sales month, bringing the seasonally adjusted annual rate (SAAR) to 17.47 million. Despite this, many analysts forecast weaker sales for the second half of 2018, but your dealership can keep the good times going with the right help.

Data from a recent survey and Experian indicates that the number of subprime car loan originations is declining, but we know a way to make sure your dealership can thrive in these tightening times.

In a recent study, the Content Marketing Institute found that the most effective dealership marketing strategies came from digital platforms and online marketing.

Sales is an art form, not a science. One of the hallmarks of great car salespeople is that they know how to close a deal. But closing a deal isn’t always about what the salespeople are saying – it’s about how well they’re listening. Listening leads to the ability to ask better qualifying questions. This, in turn, leads to using the specific closing technique that’ll clinch the deal.

Regardless of your target audience, your store needs to have a plan and know where the major car brands stand in terms of used car sales.

It’s no secret that turning a consumer into a loyal customer is a great way to boost sales and increase word of mouth recommendations. But, did you know that you could be missing out on a large pool of car buyers?

Having a comprehensive social media strategy can boost your dealership's marketing efforts. Social media can be a good place to target buyers, but it can’t be your only method. Some old-school techniques like automotive direct mail can still pack a punch.

Fighting fraud and identity theft at car dealerships is a never-ending and important battle. Your store has to be vigilant for hackers and cybercriminals trying to access your systems, but identifying and stopping fraudulent customers also has to be a priority.

In today’s world of instant information and high-speed internet access, it’s no secret that the face of retail is changing. Believe it or not, this includes car shopping as well. You may not think of your store as a retail outlet, but today’s consumers aren’t so quick to differentiate.