Subprime Automotive Information Center

The findings from the J.D. Power 2018 U.S. Sales Satisfaction Index Study indicate that car dealerships need to be contacting customers via digital channels, especially text messaging.

The holiday season is here, and your dealership can take advantage of the increased traffic and sales opportunities.

Times are changing, and your store should take advantage of best social media practices to get more customers through the door.

Today's car shoppers are more well-informed than ever, and that can sometimes pose a challenge to dealerships. How do you deal with today's savvy car shoppers?

Creating a welcoming environment at your dealership starts with a physical space that's hospitable and a team that can deliver excellent customer service every time. However, the future of automotive retail has more to do with creating a welcoming environment across multiple channels.

All new 2018 and 2019 GMC, Buick, Chevrolet, and Cadillac vehicle owners have the option of purchasing an extended bumper-to-bumper warranty. This new extended warranty is the first of its kind, and offers something invaluable to customers seeking a reliable vehicle: peace of mind.

It takes a special person to be a successful F&I manager, especially at a special finance dealership. Often, going back to the basics and focusing on the core principles of the work is the best way to set yourself apart.

Your dealership can reach new buyers with the help of our automotive direct mailers. We leverage brand integrity, big data, and a targeted approach to bring your store a direct mail service that's a notch above the rest.

As the number of vehicles sold in the US each year continues to climb, your sales staff and F&I team need to know how to reach a growing part of the auto buying market: Millennials and Generation Z. These first-time buyers aren't like the traditional customers you may be used to seeing. Plus, they require a dedication from dealers to help coax them from "no" to "yes."

We're used to advising consumers about the dangers that can be hidden in used vehicles. But what about car dealers ? don't you face some of the same concerns when purchasing vehicles at auction and from trade-ins? Let's look at a few reasons dealers should perform VIN checks for theft when buying vehicles for their car lots.