Amy Fortune

If you?re moving a lot of certified pre-owned cars, you?re probably building consumer loyalty at the same time. This is because CPO buyers are repeat buyers.

If you want more sales leads (and who doesn't?), these are the tactics to try. Or, if you want the benefits of these tips without dumping even more work on your already busy staff, there's an easier solution.

Why should you use direct mail to attract the leads that you want to bring into your store? Because the it can be cost-effective and produce results.

You probably already know that social media platforms should be included in your marketing plans. Shoppers often turn to Facebook, LinkedIn, Twitter, Instagram and Pinterest for information about products. And you may be surprised to learn that YouTube is the preferred platform of car shoppers.

As you probably know, more and more customers are opting for CPO vehicles. And this may be good news for your store if you, like so many others, have an inventory full of off-lease vehicles.

Our BDC representatives are a large part of the reason why our sales leads are different and better than others offered in the industry.

When it comes to finding the best used cars for subprime customers, a regular Top 10 List isn't enough. Something a little more specific might be called for.

Recently, the three primary credit bureaus have made a bold claim. They've announced that, through the VantageScore, they now have the ability to rate consumers who are "unscorable." They say that they're able to do this by using alternative data.

Out of all subprime sales leads, bankruptcy leads are the most popular. This is why you have to target these customers and get to them first.