Steve Cypher


Steve Cypher
Contributing Writer

Steve Cypher is a contributing writer for CarsDirect.com and Senior Editor for Lotpro.com.

Author Articles

65%  of  Consumers  Believe  U.S.  Car  Dealerships  are  Unethical 65% of Consumers Believe U.S. Car Dealerships are Unethical

Car dealerships here in the U.S. face a real problem with customer perception of their ethics as the latest survey from Total Dealer Compliance suggests.

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New  Car  Sales  to  Peak  This  Year New Car Sales to Peak This Year

The latest analysis from TD Economics predicts that sales will increase yet again in 2016 before beginning to recede in 2017. Will your store be ready and how can you transition your store to take advantage of this situation?

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Where  is  your  Dealership  Spending  its  Advertising  Dollars? Where is your Dealership Spending its Advertising Dollars?

According to the latest J.D. Power U.S. Automotive Media and Marketing Report, the best places to spend your advertising dollars depend upon your franchise as well as the audience you're hoping to target.

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Certified  Pre-Owned  Vehicle  Consideration  Up Certified Pre-Owned Vehicle Consideration Up

A recent report from Edmunds.com shows more buyers are willing to consider a certified pre-owned vehicle.

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Time  to  Focus  on  Technology  Selling  Skills Time to Focus on Technology Selling Skills

New data from Autotrader's 2015 In-Vehicle Technology Shopper Influence Study shows car buyers are increasingly swayed by the technology found in today's new vehicles.

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Dealing  with  Negative  Online  Reviews Dealing with Negative Online Reviews

No dealership likes negative online reviews, but according to the latest report from DealerRater, dealers who respond correctly and in a timely manner have a better than fifty percent chance of either getting it removed or getting a positive review reposted.

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The  Importance  of  Customer  Contact The Importance of Customer Contact

The most recent study from AutoAlert demonstrates why it's important for car dealers to stay in touch with their customers.

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Establishing  a  Productive  Special  Finance  Department Establishing a Productive Special Finance Department

All signs point to a continuing sales boom in the auto industry. Isn't it time your dealership created a productive, high-grossing subprime department?

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Subprime  Continues  its  Roll Subprime Continues its Roll

According to the latest national auto loan delinquency report from TransUnion, the delinquency rate for both prime and subprime auto loans continued to decline in the second quarter of 2015.

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The  Importance  of  Bankruptcy  Leads The Importance of Bankruptcy Leads

Bankruptcy leads are sometimes considered a commodity, but if your dealership has a subprime department, the provider of those leads can make a significant difference.

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