David Topham


Author Articles

Women  are  in  the  Majority  in  the  Car  Buying  Market Women are in the Majority in the Car Buying Market

In the male-dominated dealership environment, women consumers are often not as comfortable. Yet women purchase the majority of new vehicles and service work at dealerships, according to WardsAuto. This makes it critical for salespeople to be able to effectively communicate with and sell to women car buyers.

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Motorcars  Honda  Named  First  Carbon  Neutral  Dealership  in  the  World Motorcars Honda Named First Carbon Neutral Dealership in the World

Honda is one of the "greenest" car makers, so it's only fitting that their dealers are following suit. In July, BP presented Motorcars Honda of Cleveland Heights, Ohio with the "Carbon Neutral Award," making it the world's first carbon neutral car dealership.

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Get  Down  and  Dirty  with  the  LotPro  Car  Deal  Excelerator Get Down and Dirty with the LotPro Car Deal Excelerator

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Auto  Manufacturer  Websites:  Shopping  Tools  Boost  Consumer  Satisfaction Auto Manufacturer Websites: Shopping Tools Boost Consumer Satisfaction

J.D. Power recently released their 2016 Manufacturer Website Evaluation Study ? Summer. It found that the use of shopping tools on auto manufacturer websites can significantly boost consumer satisfaction among those shopping for a new vehicle.

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Report  Suggests  an  Updated  Pricing  Approach  for  New  Vehicle  Financing Report Suggests an Updated Pricing Approach for New Vehicle Financing

NADA examined why the way auto lenders evaluate new vehicle financing is all wrong in the latest NADA Used Car Guide white paper. The report contends that, in order to mitigate risk and improve their ability to profitably navigate the market, lenders should be using a market-based metric to assess new vehicle values. This updated pricing approach for new vehicle financing could become the way of the future in the car business.

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Consumers  Want  to  Do  Parts  of  the  Car  Buying  Process  Online Consumers Want to Do Parts of the Car Buying Process Online

A CDK Global survey earlier this year took a look at how willing vehicle shoppers are to participate in parts of the car buying process online. Research from the automotive retail information technology company suggests that today's car shoppers want (and expect) more from dealer websites when it comes to online shopping technology.

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5  Tips  to  Preserve  and  Protect  Used  Vehicle  Profitability  as  Acquired 5 Tips to Preserve and Protect Used Vehicle Profitability as Acquired

Recently, Dale Pollak over at Auto Remarketing highlighted five pointers to preserve and protect profitability when acquiring used vehicles.

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Using Pokemon Go to Your Dealership's Advantage Using Pokemon Go to Your Dealership's Advantage

The Pokemon Go smartphone app has exploded in popularity over the past two weeks. Many businesses are figuring out ways they can use the game to their advantage. Your car dealership could get in on the action to potentially drum up some business or positive word of mouth.

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Study  Gets  "Into  the  Minds"  of  Used  Vehicle  Buyers Study Gets "Into the Minds" of Used Vehicle Buyers

A recent study from vehicle history report provider CARPROOF examined the why and how behind the path to purchase for used vehicle buyers. According to CARPROOF president Mark Rousseau, "This particular data-set?will be very insightful to dealerships looking to find new customers and build relationships that bring them back for their next purchase."

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5  Car  Dealership  Mistakes  That  Should  Be  Avoided 5 Car Dealership Mistakes That Should Be Avoided

Today, we'll take a look at five glaring mistakes that car dealers should avoid as identified by WardsAuto National XPert Adam Armbruster.

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