David Topham


Author Articles

Dealership Service Departments Lose Money When They Say 'No' - Banner Dealership Service Departments Lose Money When They Say 'No'

A recent study from Marchex showed that automotive service operations are hurt financially when employees say 'No' and other negative responses to callers. Dealership service departments can use this report to identify ways they can improve and be able to use positive responses more often.

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The Most Successful Car Dealerships Follow a Consistent Sales Process - Banner The Most Successful Car Dealerships Follow a Consistent Sales Process

Pied Piper recently ranked each automotive brand by how their dealerships treat car shoppers. Pied Piper found that the best performing dealerships have a sales process in place that salespeople stick to each and every time.

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Strong June Car Sales Close First Half of 2018 on High Note - Banner Strong June Car Sales Close First Half of 2018 on High Note

In June, dealerships across the country closed out the first half of 2018 on a high note by delivering a strong sales month, bringing the seasonally adjusted annual rate (SAAR) to 17.47 million. Despite this, many analysts forecast weaker sales for the second half of 2018, but your dealership can keep the good times going with the right help.

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A Plan for Your Dealership with Subprime Car Loan Originations Declining - Banner A Plan for Your Dealership with Subprime Car Loan Originations Declining

Data from a recent survey and Experian indicates that the number of subprime car loan originations is declining, but we know a way to make sure your dealership can thrive in these tightening times.

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Targeting Buyers with Your Car Dealership's Social Media Strategy - Banner Targeting Buyers with Your Car Dealership's Social Media Strategy

Having a comprehensive social media strategy can boost your dealership's marketing efforts. Social media can be a good place to target buyers, but it can?t be your only method. Some old-school techniques like automotive direct mail can still pack a punch.

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Putting a Stop to Auto Identity Theft and Fraud - Banner Putting a Stop to Auto Identity Theft and Fraud

Fighting fraud and identity theft at car dealerships is a never-ending and important battle. Your store has to be vigilant for hackers and cybercriminals trying to access your systems, but identifying and stopping fraudulent customers also has to be a priority.

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What Used Car Sales Trends Mean for Dealers - Banner What Used Car Sales Trends Mean for Dealers

Cox Automotive expects used car sales to increase in 2018, while the same forecast calls for a slight decline in new car sales. A growing number of SUVs, crossovers, and pickup trucks coming off-lease this year is a big reason for both trends, and this in-demand product mix can help your store sell more used cars.

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Preventing Identity Theft at Your Dealership - Banner Preventing Identity Theft at Your Dealership

Car dealerships have a target on their back when it comes to identity theft due to their access to sensitive consumer information. Dealership fraud prevention should not only entail efforts to stop cybercriminals, but also prevent their own employees from stealing this information.

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Introducing Qualified New Car Leads from Auto Credit Express - Banner Introducing Qualified New Car Leads from Auto Credit Express

Since 1993, Auto Credit Express has been helping car dealers sell more vehicles with our industry-leading products and services, which now include new car leads powered by CarsDirect.

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Accommodate Generational Car Buying Trends through Automotive Digital Marketing - Banner Accommodate Generational Car Buying Trends through Automotive Digital Marketing

An Equifax survey looked into generational car buying trends and different tendencies between subprime auto leads and car buyers with prime credit. Equifax believes dealers can better accommodate subprime car buyers by educating them earlier in the loan process.

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Fax: 248-370-6601
Phone: 888-535-2277 - Fax: 248-370-6601

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