David Topham


Author Articles

dealer trend solutions Solutions to Help Dealers Remain Profitable Amid Changing Trends

We look at some possible solutions for dealers looking to stay ahead of the trends currently changing the auto industry.

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Customer Satisfaction with Automotive Service is Up Across the Board Customer Satisfaction with Automotive Service is Up Across the Board

J.D. Power has good news for dealerships with a service department.

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Why And How Auto Dealers Should Sell to Millennials Why And How Auto Dealers Should Sell to Millennials

How can your dealership capture the attention and loyalty of Millennials, the generation with the most annual buying power?

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Many Auto Dealerships Don't Effectively Respond to Customer Internet Inquiries Many Auto Dealerships Don't Effectively Respond to Customer Internet Inquiries

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eBay  Advertising  Report  Shows  Consumers  Willing  to  Buy  Cars  Online eBay Advertising Report Shows Consumers Willing to Buy Cars Online

The latest report from eBay Advertising proves what we've been hearing for some time now. According to their survey, consumers are increasingly willing to buy cars online.

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3  Trends  Changing  Automotive  Internet  Marketing 3 Trends Changing Automotive Internet Marketing

In the January issue of AutoSuccess Magazine, Muhammad Yasin listed three trends that are revolutionizing automotive internet marketing. Yasin, the director of marketing at PERQ, believes internet marketing will continue to evolve in the automotive industry.

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Reviewing  Data  from  Automotive  Social  Media  Trends  Study Reviewing Data from Automotive Social Media Trends Study

Digital Air Strike recently released the findings from its sixth annual Automotive Social Media Trends Study. Findings from the social media and digital engagement company were hardly surprising, but still noteworthy. Most of the trends revealed by the study highlight the importance of social marketing and online reputation management.

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Study  Identifies  the  Most  Negative  Step  in  the  Car  Buying  Process Study Identifies the Most Negative Step in the Car Buying Process

A new study from Root & Associates (on behalf of Cox Automotive) looked at the emotions consumers experience during each step of the car purchasing process. Of the eight steps they examined, the one where consumers experienced the most negative emotions may surprise you.

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Digital  Car  Buyers  are  Changing  the  way  Cars  are  Sold Digital Car Buyers are Changing the way Cars are Sold

A recent Accenture study looked into how the digital landscape is changing the way car buyers act at the dealership. The main takeaway: the more digital car buyers get, the more they seek a gratifying dealership experience. Accenture looked into solutions raised by that somewhat contradictory statement.

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How  Being  Customer  Focused  is  the  Most  Important  Quality How Being Customer Focused is the Most Important Quality

Brian Geitner, the president of Cox Automotive Media Solutions Group, recently appeared in WardsAuto. In an edition of "Industry Voices," Geitner focused his article on the sales team. He spoke on how being customer focused is the most important quality for salespeople to have.

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