Meghan Carbary

Today's car shoppers are more well-informed than ever, and that can sometimes pose a challenge to dealerships. How do you deal with today's savvy car shoppers?

All new 2018 and 2019 GMC, Buick, Chevrolet, and Cadillac vehicle owners have the option of purchasing an extended bumper-to-bumper warranty. This new extended warranty is the first of its kind, and offers something invaluable to customers seeking a reliable vehicle: peace of mind.

As the number of vehicles sold in the US each year continues to climb, your sales staff and F&I team need to know how to reach a growing part of the auto buying market: Millennials and Generation Z. These first-time buyers aren't like the traditional customers you may be used to seeing. Plus, they require a dedication from dealers to help coax them from "no" to "yes."

We're used to advising consumers about the dangers that can be hidden in used vehicles. But what about car dealers ? don't you face some of the same concerns when purchasing vehicles at auction and from trade-ins? Let's look at a few reasons dealers should perform VIN checks for theft when buying vehicles for their car lots.

When it comes to helping people get the vehicles they need, it?s wise to have a range of lenders at your disposal. Subprime lenders are able to take on the high-risk borrowers that other lenders won't, and the rewards are well worth the risk.

We?ve all heard the phrases ?stick to what you know? and ?you gotta change it up.? When it comes to marketing strategies, both of these are true. It?s all in how you use the dealership marketing strategies you?ve learned over time, while keeping an open mind to new automotive marketing ideas, especially when you?re focusing on attracting new customers.

Improving efficiency is a key goal that many dealerships strive for every day. Our automotive BDC focuses on screening leads to fit your dealership?s qualifications, and preparing these customers to walk through your door ready to buy.

Sales is an art form, not a science. One of the hallmarks of great car salespeople is that they know how to close a deal. But closing a deal isn?t always about what the salespeople are saying ? it?s about how well they?re listening. Listening leads to the ability to ask better qualifying questions. This, in turn, leads to using the specific closing technique that?ll clinch the deal.

It?s no secret that turning a consumer into a loyal customer is a great way to boost sales and increase word of mouth recommendations. But, did you know that you could be missing out on a large pool of car buyers?

In today?s world of instant information and high-speed internet access, it?s no secret that the face of retail is changing. Believe it or not, this includes car shopping as well. You may not think of your store as a retail outlet, but today?s consumers aren?t so quick to differentiate.