Making your dealership stand out can be tough with all the competition on the internet, but there are some unique online marketing strategies that can help set you apart from the competition.
4 Internet Marketing Strategies for Car Dealerships
No two dealerships are the same, but the end goal of making sales is everyone’s top priority. With more consumers looking to the internet to do research and buy cars, how do you set yourself apart from the competition? According to UpCity, there are four automotive marketing trends that are dominating the industry that could help your store rise above the competition:
Every car buyer goes through multiple stops, or “micromoments,” before they make a decision and finalize a contract. The five micromoments car buyers ask themselves are:
- Which vehicle is the best?
- Is this car best for me?
- Can I afford it?
- Where should I buy it from?
- Am I getting the best deal?
When you implement digital marketing to target these micromoments, it can easily guide the consumer toward the end goal of purchasing a vehicle at your store. You might want to consider a path that begins with a video about a specific car and its features, and then link to a blog post about auto financing or current deals your store offers. You can hit all five micromoments simply by producing good, informative content.
2. VIN-Specific Campaigns
This type of marketing strategy can be very effective when it comes to searching for specific cars. Here’s how it works: a potential customer searches for a vehicle, a Kia Sorento, for example, using your store’s website. From there, you can attach the Sorento’s VIN number to the customer and “follow them” around the internet by showing them any current deals or models available.
3. Good Content
This may seem like an obvious one, but generating good content is important in automotive marketing. You want to make sure the content you produce – whether it’s videos, blogs, or anything else – is aligned with your store’s goals and shares information that would benefit the type of customers you’re pursuing. UpCity recommends producing content that’s more lifestyle or emotionally based, instead of dry and factual, as a way to connect to customers without being face-to-face.
4. Mobile Targeted Marketing
Virtually everyone is on their cell phones nowadays. You can search for just about anything, and there are multiple apps that can be used and created. With that in mind, you want to make sure your automotive marketing strategy targets desktop and mobile platforms. This way, you’re able to drive a bigger audience to your store and increase revenue.
The Bottom Line
Make sure your store is up to date on all aspects of online marketing, because the ability to produce content that’s mobile and desktop friendly, while not straying from your store’s goals, can be a tough balance. At the same time, if you need help getting more customers through the door, we want to help.
Auto Credit Express can help you better serve your customers and reach new ones with our extensive web presence and mission to provide excellent customer service. We're a top new, used, and subprime lead generating service that also offers a number of additional dealer tools, products, and services to help you along the way. Learn more about how we can help your dealership by calling us at 888-535-2277 today. If you don’t have time to talk now, fill out our online contact form and we'll reach out to you!