Consumers who have just gone through a bankruptcy will likely be looking for a fresh start and possibly a newer car. Yes, their credit may be bad, but the intentions are probably good. These shoppers are just looking for a chance to buy a vehicle, make their payments and rebuild their credit.
And if your store is willing and able to give them this opportunity, you'll have the chance to make a customer for life. Why? You'll be the dealership that said "yes" when the others said "no." It's also entirely possible that these customers will rave about your excellent service to their friends and family.
Why the Best Bankruptcy Leads are Targeted and Fresh
Unfortunately, competing dealerships that also specialize in subprime sales want BK customers too. In fact, out of all subprime sales leads, bankruptcy leads are the most popular. Because of this, recent BK discharges often receive a flood of offers from local dealers as soon as they receive their papers.
So, in order to make sure that you're getting the most out of your BK marketing dollars, you'll need to make sure that three things happen:
- You only buy the freshest leads. If other dealers are going after these sought after customers, you need to get there first. After all, a lot of buyers will go with the first offer they receive.
- You target your ideal candidates. Some post-bankruptcy consumers are more likely to buy cars than others, so you'll want to make sure that your message reaches the best prospects.
- Your message stands out. Again, viable BK leads will probably receive offers from several dealerships. You'll want your mailer to stand out from the rest.
With these things in mind, it should be easy to pick the best bankruptcy lead provider. The right company is the one that most capably provides a solution to all of your BK marketing needs. And with our cutting-edge technology and decades of experience, Auto Credit Express is the leading bankruptcy lead generator in the industry.
Bankruptcy Leads that Can Help You Grow Your Business
At Auto Credit Express, we know that you have lots of options when it comes to BK leads. That's why we work hard to deliver only the highest quality leads. We also provide the most effective means of communicating with these leads in order to get them into your store.
- With our BK marketing system, you'll get weekly downloads of the freshest bankruptcy list in your area. Also, because we don't drop-ship, your mailers will get to prospective customers when you want them to . . . A.S.A.P!
- Because we use the most advanced means to gather the most comprehensive data, we can target the exact customers you want to attract. With our patented filters, you can select prospects by credit score, income, location, etc.
- We make it easy and affordable to deliver your message to bankruptcy buyers. You can use our custom letter template or opt to use our unique in-house mailers. Our branded mailers look official and contain a high-quality plastic card bearing the lead's name. So it will be clear to them that you're sending them a serious offer.
Do you want to run an effective, ongoing BK campaign? Our Bankruptcy Drip Campaign allows you to reach out to both Chapter 7 and Chapter 13 discharges, at intervals, over time. These letters typically reach the prospects within one day, and can be sent every 30, 60 or 90 days. It's up to you.
Bankruptcy Leads and Other Innovative Dealer Tools
Auto Credit Express has been working closely with dealers for nearly two decades. We understand the business, and we're constantly working to improve our products. Whether you need sales leads, direct mail, call center services or a complete subprime management system, Auto Credit Express can help.
Find out what we can do for your business today by giving us a call at 888-535-2277 or just fill out the convenient contact form on our website.