Marketing


Getting your message out is the only way to get customers into your business. The latest advertising strategies are covered here, as well as valuable tips on how to get the most out of your marketing dollars.


Using Pokemon Go to Your Dealership's Advantage Using Pokemon Go to Your Dealership's Advantage

The Pokemon Go smartphone app has exploded in popularity over the past two weeks. Many businesses are figuring out ways they can use the game to their advantage. Your car dealership could get in on the action to potentially drum up some business or positive word of mouth.

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How  Promoting  Social  Good  Campaigns  Can  Help  Your  Dealership How Promoting Social Good Campaigns Can Help Your Dealership

A recent Kelley Blue Book survey notes that consumers are more likely to purchase a vehicle from a brand that is promoting a social good campaign. The problem is that not many consumers are aware of automakers' charitable efforts.

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Convenience  for  Your  Auto  Parts  Department Convenience for Your Auto Parts Department

If someone were to ask you what they would find in your parts department, you might give them a funny look and say, "Well, parts. We have parts in our parts department." You may be surprised to learn that at least one dealership would answer the same question with, "Parts, candy bars, chips, sodas and sandwiches." This Michigan dealership has added a convenience store to its parts department, and it seems to be working out rather well for them.

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Car  Shopping  Sites  Strongly  Influence  Vehicle  Buyers Car Shopping Sites Strongly Influence Vehicle Buyers

A recent Car Buyer Journey study has found that 88% of all car buyers have used the Internet when vehicle shopping. The study, commissioned by Autotrader and administered by IHS Automotive, has uncovered valuable information on car buyers that can be used to better understand their behavior when they reach the dealership. Aspects of the car shopping process that were examined include third-party websites, dealership experience, and mobile devices.

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The  Benefits  of  Switching  to  Automotive-Specific  Domain  Name The Benefits of Switching to Automotive-Specific Domain Name

Cars Registry Limited recently launched a line of new domain names developed specifically for those in the automotive industry. The company's domains - .Cars, .Car, and .Auto - became available to the general public in January of 2016. And according to a recently published study from GlobeRunner, these automotive-specific domain names are improving search rankings, conversions, and site traffic.

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Millennials  Finally  Showing  Strong  Presence  in  the  Auto  Market Millennials Finally Showing Strong Presence in the Auto Market

The auto industry paradigm is shifting, with two ideas leading the movement: transparency and a faster, more efficient transaction. It's no surprise to see these factors become hot topic issues at the same time as the Millenial generation is starting to take over the marketplace.

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Deceptive  Advertising  and  Your  Dealership's  Bottom  Line Deceptive Advertising and Your Dealership's Bottom Line

A dealership in Seattle, Washington recently made the news for having to pay over $74,000 to resolve deceptive advertising allegations. The dealer had mailed out thousands of promotional materials that mimicked official recall notices.

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Where  is  your  Dealership  Spending  its  Advertising  Dollars? Where is your Dealership Spending its Advertising Dollars?

According to the latest J.D. Power U.S. Automotive Media and Marketing Report, the best places to spend your advertising dollars depend upon your franchise as well as the audience you're hoping to target.

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Dealing  with  Negative  Online  Reviews Dealing with Negative Online Reviews

No dealership likes negative online reviews, but according to the latest report from DealerRater, dealers who respond correctly and in a timely manner have a better than fifty percent chance of either getting it removed or getting a positive review reposted.

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The  Importance  of  Customer  Contact The Importance of Customer Contact

The most recent study from AutoAlert demonstrates why it's important for car dealers to stay in touch with their customers.

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Fax: 248-370-6601
Phone: 888-535-2277 - Fax: 248-370-6601

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