Sales Process

Customers are taking the driver's seat in the selling process. In the digital era, the standard sales pitch with its age-old steps doesn't cut it anymore. Creating a sales process that's customer-centric is key for your dealership to keep up with today's automotive market.

When it comes to digital retailing in the automotive industry, there's a definite disconnect between what buyers want and what dealerships offer. According to a new survey, one thing dealers aren't offering that many buyers want is a completely digital car buying experience.

As margins tighten and new car sales slow down, more dealerships are turning to subprime to pick up the slack. Whether your store is experienced or new to the space, Auto Credit Express wants to help your dealership improve its subprime strategy.

These days, consumers are more informed than ever, which means the car sales practices your dealership once used aren't going to be as effective today. Your store should avoid these seven outdated car sales practices.

A new study shows that some age-old showroom practices are actually hurting customer satisfaction, and your bottom line.

As a salesperson, you can find a ton of articles out there touting the best strategies for getting the most out of your sales, closing the deal, and making more money. But do you know what not to do and say to consumers you're looking to turn into customers? Here are five tips you shouldn't ignore.

Today's car shoppers are more well-informed than ever, and that can sometimes pose a challenge to dealerships. How do you deal with today's savvy car shoppers?

As the number of vehicles sold in the US each year continues to climb, your sales staff and F&I team need to know how to reach a growing part of the auto buying market: Millennials and Generation Z. These first-time buyers aren't like the traditional customers you may be used to seeing. Plus, they require a dedication from dealers to help coax them from "no" to "yes."

We're used to advising consumers about the dangers that can be hidden in used vehicles, but what about car dealers? They face many of the same concerns when purchasing trade-ins and at auction. Let's look at a few reasons dealers should perform VIN checks for theft when buying vehicles.

Pied Piper recently ranked each automotive brand by how their dealerships treat car shoppers. Pied Piper found that the best performing dealerships have a sales process in place that salespeople stick to each and every time.