Sales Process

These days, consumers are more informed than ever, which means the car sales practices your dealership once used aren't going to be as effective today. Your store should avoid these seven outdated car sales practices.

A new study shows that some age-old showroom practices are actually hurting customer satisfaction, and your bottom line.

As a salesperson, you can find a ton of articles out there touting the best strategies for getting the most out of your sales, closing the deal, and making more money. But do you know what not to do and say to consumers you're looking to turn into customers? Here are five tips you shouldn't ignore.

Today's car shoppers are more well-informed than ever, and that can sometimes pose a challenge to dealerships. How do you deal with today's savvy car shoppers?

As the number of vehicles sold in the US each year continues to climb, your sales staff and F&I team need to know how to reach a growing part of the auto buying market: Millennials and Generation Z. These first-time buyers aren't like the traditional customers you may be used to seeing. Plus, they require a dedication from dealers to help coax them from "no" to "yes."

We're used to advising consumers about the dangers that can be hidden in used vehicles, but what about car dealers? They face many of the same concerns when purchasing trade-ins and at auction. Let's look at a few reasons dealers should perform VIN checks for theft when buying vehicles.

Pied Piper recently ranked each automotive brand by how their dealerships treat car shoppers. Pied Piper found that the best performing dealerships have a sales process in place that salespeople stick to each and every time.

Fighting fraud and identity theft at car dealerships is a never-ending and important battle. Your store has to be vigilant for hackers and cybercriminals trying to access your systems, but identifying and stopping fraudulent customers also has to be a priority.

Focusing on the customer experience during a vehicle service contract presentation can help foster your relationship with customers and keep them coming back. Subprime customers are known for sticking with the dealer that was there for them when the chips were down. If you want to gain that kind of loyalty, try this tip to help ensure your customer experience is a positive one.

Car dealerships have a target on their back when it comes to identity theft due to their access to sensitive consumer information. Dealership fraud prevention should not only entail efforts to stop cybercriminals, but also prevent their own employees from stealing this information.