Sales Process

Today's car shoppers are more well-informed than ever, and that can sometimes pose a challenge to dealerships. How do you deal with today's savvy car shoppers?

As the number of vehicles sold in the US each year continues to climb, your sales staff and F&I team need to know how to reach a growing part of the auto buying market: Millennials and Generation Z. These first-time buyers aren't like the traditional customers you may be used to seeing. Plus, they require a dedication from dealers to help coax them from "no" to "yes."

We're used to advising consumers about the dangers that can be hidden in used vehicles. But what about car dealers ? don't you face some of the same concerns when purchasing vehicles at auction and from trade-ins? Let's look at a few reasons dealers should perform VIN checks for theft when buying vehicles for their car lots.

Pied Piper recently ranked each automotive brand by how their dealerships treat car shoppers. Pied Piper found that the best performing dealerships have a sales process in place that salespeople stick to each and every time.

Fighting fraud and identity theft at car dealerships is a never-ending and important battle. Your store has to be vigilant for hackers and cybercriminals trying to access your systems, but identifying and stopping fraudulent customers also has to be a priority.

Focusing on the customer experience during a vehicle service contract presentation can help foster your relationship with customers and keep them coming back. Subprime customers are known for sticking with the dealer that was there for them when the chips were down. If you want to gain that kind of loyalty, try this tip to help ensure your customer experience is a positive one.

Car dealerships have a target on their back when it comes to identity theft due to their access to sensitive consumer information. Dealership fraud prevention should not only entail efforts to stop cybercriminals, but also prevent their own employees from stealing this information.

An Equifax survey looked into generational car buying trends and different tendencies between subprime auto leads and car buyers with prime credit. Equifax believes dealers can better accommodate subprime car buyers by educating them earlier in the loan process.

Consumers use the internet now more than ever, empowering them to want more control in the car buying process. Dealers need to consider this as they look for ways to improve the buying process in the digital age.

As you probably know, more and more customers are opting for CPO vehicles. And this may be good news for your store if you, like so many others, have an inventory full of off-lease vehicles.