As a dealership, it’s important that you’re up to date on automotive sales trends. The type of inventory you should stock ultimately depends on the type of customers you want to attract. Are you leaning toward subprime-friendly cars, or more high-end, luxury vehicles? Regardless of your target audience, your store needs to have a plan and know where the major car brands stand in terms of used car sales.

Market Study

Craft Your Inventory Selection Based on Automotive Sales Trends and the Best Selling CarsAutomotive industry sales are in a constant state of flux, and to keep generating revenue for your store, you’ll need to know what cars are selling the best and which aren’t. The Wall Street Journal’s Auto Sales Market Study compared automotive sales from January 2017 to January 2018. What they concluded was that trucks – specifically imported trucks – were in high demand and increased the most in sales year over year, with domestic cars seeing the biggest drop in sales.

Here are the top brands that are selling thus far in 2018:

Top Domestic Car Brands

Truck

  • Toyota – 22 percent increase in sales (US production)
  • Nissan – 18 percent increase in sales (US production)
  • General Motors – 12.6 percent increase in sales
  • BMW – 0.5 percent increase in sales (US production)

Car

  • Nissan – 8.5 percent increase in sales (US production)
  • Honda – 7.9 percent increase in sales (US production)
  • Toyota – 4.5 percent increase in sales (US production)

Total domestic truck sales 2017 to 2018 – 0.8 percent increase

Total domestic car sales 2017 to 2018 – 28.1 percent decrease

Top Import Car Brands

Truck

  • Volkswagen – 133.2 percent increase in sales (overseas production)
  • Mitsubishi – 82.1 percent increase in sales
  • Mazda – 58.1 percent increase in sales
  • Toyota – 33.3 percent increase in sales (overseas production)
  • Mercedes-Benz – 32.4 percent increase in sales (overseas production)

Car

  • BMW – 17.8 percent increase in sales (overseas production)
  • Toyota – 6.5 percent increase in sales (overseas production)

Total import truck sales from 2017 to 2018 – 17.5 percent increase

Total import car sales from 2017 to 2018 – 4.5 percent decrease

Boost Your Bottom Line

You can get ahead in the automotive game by keeping up with sales trends. If you’re looking to increase your used car sales, Auto Credit Express can get you started in the right direction with our quality used car leads.

Our first-class new, used, and special finance auto leads are serious car buyers looking for dealerships who can get them financed. We make sure these leads are a good match for you with our extensive loan request form, and our BDC helps ensure buyers meet the qualifications and standards you set – helping to make sure we deliver quality leads to your door.

We want to help your store with our leads and other great dealer products and services. Call us now at 888-535-2277 to learn more, or fill out our contact form online and we'll reach out to you.