The digital world is fast-paced, and often in your face. When it comes to your automotive marketing messages for car dealerships, you want something consumers are going to stop and read, not something they're going to click away. Tangible items still have a place in our society, and that's one reason direct mail is still relevant in this modern era.
3 Ways to Make an Impact with Direct Mail
Direct mail has an opportunity that digital doesn't, it sticks around. If your direct mail marketing makes the impact you're looking for, it has the potential for staying power, and possibly for viewing by multiple people in a household. Additionally, research has shown that there's a higher ROI for targeted direct mail campaigns than there is for email marketing.
To help your direct mail have the impact you're looking for, keep these three things in mind:
- Speak directly to your customer. When you know your audience, you have the chance to create highly personalized messages which you can customize to a specific, targeted audience. Remember, bringing in a huge wave of new prospects doesn't amount to anything if they're not the right prospects for your store. When you send out a memorable piece of direct mail, you can not only draw in new customers, but keep them coming back as well.
- Send the right message. Reaching your target audience, and getting their attention, is only half the battle. Now, you have to let them know how you can fill their needs, with a clear message. Successful direct marketing campaigns tell people what to do, and how to do it. Be concise, filling your message with too much flair doesn't work if it's all just noise. Don't forget to finish with a strong call to action that reiterates who you are, and why the customer needs you.
- Direct mail doesn't have to stand alone. Direct mail can be an unexpected way to drive more business to your showroom floor. But, did you know it can drive more business to your online space, as well? When you use direct mail as part of an integrated system, you can make all your prospect gathering avenues more profitable. Use online mailing lists to target direct mail offers, or use direct mail campaigns to encourage people to check out your website before coming in to the store. Direct mail is a great attention getter in this digital world, but it can go hand in hand with your digital marketing campaigns, too.
Let ACE Help You Send Your Very Best
When you utilize our direct mailing services for car dealerships, you get the brand integrity that comes from our long-time leadership in the subprime automotive space. We keep our information up to date and accurate with our detailed market studies, and help you bring in the prospect that will convert to profit.
Plus, direct mail isn't all we do. Auto Credit Express can be a full-service solution to all your dealership needs when it comes to lead generation and support. Want to know more about what we can do for you? Simply fill out our online contact form, or give us a call at 888-535-2277 and one of our knowledgeable staff members can assist you. What are you waiting for? Get the leads you need with our help!