Some dealerships are taking customer service to a whole new level in the wake of the coronavirus, or COVID-19, pandemic. These dealers realize that their customers may still need to shop for vehicles, as well as require their cars to be serviced, and they're adjusting to the quarantine with gusto and innovation.
Dealers Handling Coronavirus With Extra Services and Adjustments
With business after business shutting down, and citizens being told to not leave their homes for nonessential reasons, consumerism is bound to drop. However, businesses with online-friendly or over-the-phone options could still see profits.
Carvana, the online car ordering service, allows the customer to pick out and pay for a vehicle all online. A number of dealers are adopting a similar business model and talking to customers over the phone and using online communication tools, with the end result of providing customer service without unnecessary person-to-person contact.
According to the Detroit Free Press, Szott Auto Group in Michigan has been offering customers the option to purchase a car remotely, and sign all paperwork from the comfort of their own homes. Customers with hectic schedules or those that can’t leave their homes due to being immunocompromised or at high risk could benefit greatly from this service.
Thad Szott, co-owner of Szott Auto Group, told the Free Press, “Some dealerships may go by appointment only or even close. Not us. People have to keep their vehicles running and get to the doctor or grocery store.”
If your store is following similar practices, it could help you maintain the essential sales you would otherwise lose during the coronavirus situation. By allowing customers a remote buying option, not only could you increase sales during the current lockdown, you can build rapport with new customers who may appreciate you going the extra mile.
Finding Car Sales Leads for Your Dealership
While potential customers are being told to avoid going out to slow down the spread of COVID-19, those who need a vehicle still have to find one. Necessities are still required, and those unable to stay home from work are still going to require transportation.
If your store is providing a customer service experience that’s above and beyond, make sure you’re targeting prospects that need those services and are ready to buy – a prime example being subprime borrowers. If your store isn’t selling to and supporting this highly loyal group of buyers, now is the time, and we can help connect those prospects to you.
As an award-winning leader in the subprime space for over 20 years, Auto Credit Express has a strong history of bringing customers to the doorstep of dealers that meet their needs. And that could be you.
These customers are highly motivated to buy, and we can send them to you. To find out more and work with us, fill out our online contact form or give us a call at 888-535-2277.