One of the biggest challenges dealers face is getting prospects in the door. Many consumers are comfortable with searching for vehicles online before they head out anywhere – but subprime buyers are a different story. Here’s how Auto Credit Express can help you reel in motivated subprime shoppers with our unique services.
How Subprime Prospects Shop
It’s no secret that subprime car loans are hitting record lows. According to the latest Experian’s State of the Automotive Finance Market for the first quarter of 2021, total subprime financing dropped to 20% of the total market. However, that doesn’t mean those consumers no longer exist or don’t need auto loans – they may just need the right connections.
Once a subprime borrower is motivated to find vehicle financing, they’re likely to search online for topics such as: how to get a bad credit auto loan. This is where they’ll find us.
At Auto Credit Express, we have a huge online presence thanks to our search engine optimization efforts, detailed advice blogs featuring helpful question/answer content, and our pay-per-click advertising departments. Hundreds of thousands of prospects visit our websites each month in search of a bad credit car loan.
Once they complete our auto loan request form, we’ll match them to a dealer in their area, help them upload their documents, and prepare them for the first trip to your store using our BDC call center. Consumers that take the time and energy to complete our auto loan request form and submit their proofs are usually highly motivated to buy.
Because we want to help you get the most out of your partnership with us, we've created a service that puts even more of the legwork on us, so your sales staff can really focus on making the sale. This new service is called STIPS.
We recently launched this optional service that allows consumers to upload their required documents such as check stubs, bank statements, and other qualifications your lenders require for the financing process, which can speed things along for everyone. So far, around 30% of our users willingly upload their proofs – further proving how motivated our users are to find you.
Our Lead Generation Services
Instead of relying on word of mouth to draw in fresh leads, we’ll draw them in for you.
In addition to leading customers to your doors just through our online presence, we also offer targeted Social Media Marketing Campaigns. Prospective customers can interact with short-form ads and our loan request form to ensure you have the information needed to close the deal. We’ll create up to 10 unique ad versions that are proven to intercept car shoppers, and we manage your social media marketing as well.
We also offer tried and true direct mail services, too. Target the right buyers, including bankruptcy leads, with this customizable resource that sends you fresh leads each week. You control the funnel of leads and sit back while we do the work of preparing them for a sale by sending them your way.
We’ve got over 20 years of experience in subprime lead generation – so let us handle gathering motivated special finance prospects. All you have to do is focus on the sale.
For more information on our new STIPS program, or any of our services, contact us today online, or give us a call at 888-535-2277, and one of our knowledgeable sales staff can get you started.