If your car dealership wants to drive quality prospects through your showroom doors and have them come back again and again, you need to take a look at the value your store offers. Price shoppers come and go with deals, but consumers that are looking for value are the ones that come back every time they need a vehicle – as long as you provide a truly quality experience.
Adding Value to Your Customer Experience
There are many ways your dealership can add some extra value to the interactions which impact how shoppers view your store. If you truly want to stand out from the pack, make sure prospects can easily see the value you’re adding.
Added value doesn’t have to equal a lower price, either. Offer products and services that give peace of mind, like extended warranties, or lifetime oil changes and tire rotations. The added value of a lifetime warranty can put buyers at ease, and lets them know that you care about their well-being, and the reliability of the car they’re financing through you.
When you have a consumer’s trust, it can build the lifelong relationship that’s important to repeat business. Not only do consumers who trust you become long-term customers, they can help increase your business with referrals and word-of-mouth advertising.
Where the Loyalty Lies
It may surprise you to know that many of those lifelong customers who are sending more business your way can be subprime customers. Subprime buyers are some of the most loyal around. Dealerships that don’t cater to this large segment of the automotive sales market could be missing out on more business than they realize.
Subprime consumers aren’t out shopping for the best deals because they want new vehicles. These prospects are often at the point where they need a car, and the more value they can get for their money, the better. Prospects that come in when the chips are down are looking for someone who can get them a good deal, and provide the reliable transportation they need.
These consumers aren’t looking for the thrill of negotiating a price or a ton of optional features. Most often, they need a reliable vehicle at a fair price. Adding value to these transactions with customers who need it the most can really help you stand out from the competition.
Gain the Advantage of the Subprime Market
Are you ready to gain a loyal lifelong customer base? Stop marketing to price shoppers by only advertising low prices, and start targeting buyers that are looking for value. Not sure how to get started? Auto Credit Express can help.
We offer a number of products and services that can help you cater to a crowd that’s concerned with a value-oriented buying experience. You can start the program now by getting more subprime auto leads.
As an award-winning subprime lead generator, we have over 20 years of experience providing dealers like you with the prospects they need, but that’s not all we offer. You can go after buyers that are looking for value over price with our targeted direct mail campaigns, or simply bring in more shoppers through our new and used car leads with CarsDirect Connect.
No matter the services you’re seeking, turn to us – we want to help your store reach its full potential. To find out what we can do for you, simply give us a call at 888-535-2277 or fill out our easy online contact form and one of our experienced representatives will get in touch with you.