Improving efficiency is a key goal that many dealerships strive for every day. You want your sales staff focused on selling, and it’s easier to do that when you have more qualified leads coming through your door.
We Drive Traffic to You
At Auto Credit Express, our automotive BDC focuses on screening leads to fit your dealership’s qualifications, and preparing these customers to walk through your door ready to buy. Here’s a look at just how we prepare qualified leads:
As soon as a lead is placed with your store, we make first contact and begin the process of ensuring the lead is a solid match for your store’s specific qualifications. We do this by validating the information the consumer has provided, including contact and personal identifiable information (PII). We also see that they align with the requirements you set forth when it comes to income, employment, and more.
Once we’ve verified their information, we give you an even bigger chance to make the sale by scheduling the applicant’s visit. We'll make multiple scheduling efforts until the applicant agrees to a time, and we'll also confirm the visit with an appointment reminder.
Once they’re Through the Door
Once the prospects are in the door, it’s up to your sales staff to seal the deal. One thing to keep in mind is that many of the same challenges befall all dealerships. These obstacles can sometimes make it difficult for sales staff to effectively close the sale. Identifying the challenges in your dealership can help you combat stumbling blocks among your sales team, so they can be more successful.
When your staff priority is to focus on selling cars, keeping up to date on all the latest trends and training in new technology can be a chore. Since more and more people are turning to online research to navigate the car buying process at their own pace, you may find that standard sales practices are inefficient. But, one of the best things you and your staff can do is instill a sense of confidence in a buyer that their research has paid off.
Stay informed about the latest technology and safety features, and making sure you and your staff are trained in the use of these features. Also, be sure your staff is comfortable explaining these technologies to prospective buyers. Remember, new tech isn’t just for millennials – your staff should be proficient at explaining the latest features to people from every generation, because they can be a big selling point for everyone.
Besides being comfortable with new technologies, there are other common problems can cause snags for many dealerships. Don’t overlook things like:
- Employee turnover – Finding a solid sales team can be a challenge, and it shows when you look into the stats on employee turnover in the automotive retail field. A good way to combat this trend is to invest in mentoring programs, leadership and management training, and foster an environment that supports loyalty.
- Inventory age – Keeping the inventory on your lot well balanced can really improve profitability. If you find an imbalance growing, offer customer and sales staff incentives to keep the focus on moving aging units off the lot.
- Transaction time – This is a big point for customer satisfaction. People seem to be more satisfied when the sales process is shorter, but that doesn’t mean you should rush through the details. Concentrate on listening to your customers, and be prepared to focus your attention on your scheduled clients. Our dedicated BDC services can help you in that area. We go over the process with the customer, and provide them with the information they need to come in prepared to take the next step in the sales process.
The Bottom Line
Using our dedicated BDC call center services, your sales staff can stop focusing on drawing in customers and focus instead on selling cars! Plus, Auto Credit Express has plenty of other services that can help your store stay ahead of the game. We’ve been a top subprime leads generator for nearly 20 years – find out what we can do for you. Call us today at 888-535-2277, or fill out our online contact form and we’ll get in touch with you!