2021 remained a tough year to get financing in if you were struggling with credit issues. According to the Experian State of the Automotive Finance Market Report for the fourth quarter of 2021, subprime loans continue to make up less of the overall market.

NET Q4Every since the pandemic began, subprime financing has been hard hit by the shift in lending toward a more prime market. In Q4 2021, subprime lending took another dip to just 16.03% of the overall vehicle financing market in the U.S. This is down over half a percent year-over-year from 16.71%, and just over a 3% drop from pre-pandemic levels of 19.84% of the market.

With fewer borrowers taking advantage of subprime loans, there are plenty of prospects out there waiting for your store to give them the opportunity they need. Even though fewer loans were given to borrowers in the subprime and deep subprime ranges, they still make up a significant chunk of the car-buying market, and they need you. If you're looking to move more inventory, we want to help.

Here at Auto Credit Express, we can help bring prospects through your doors that are ready to buy. With our wide range of products and services, we have something to fit your needs as a dealership. From targeted social media marketing to fresh bankruptcy leads and direct mail services, we have over 20 years of experience in subprime lead generation, and we want to put it to work for you.

If you've got the lenders to work with subprime consumers, we've got the prospects you're looking for. To find out how to engage the consumers you might not be targeting yet, simply reach out to us at 888-535-2277, or fill out our contact form online and one of our experts will be in touch!